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How to Define Your Home Care Agency in a Crowded Market

Do you want to stop utilizing precious staff resources & time on clients that won’t commit to or can’t pay for your services?
Define Your Agency
Define Your Agency

DEFINING YOUR AGENCY

Do you want to stop utilizing precious staff resources & time on clients that won’t commit to or can’t pay for your services?

  • Agencies spend so much time talking with prospects that aren’t committed to getting care
  • You can’t make money off 2 hours a day/week. (At a minimum, you can’t find the labor.) So, any of the money you might have made is spent on operations staff.
  • All business is not necessarily good business
  • Margin loser: A scheduler Cost $20+ hour – how much time does it take to staff/restaff 2-hour cases several times a week, every week because no care staff, client changes their schedule, etc.

 

So, what do you do?

DEFINE YOUR AGENCY….

  • Do you want to be Walmart? Or do you want to be Nordstrom?
  • Write down your ideal client
  • What can you afford as your Minimum Daily & Weekly Hours
  • What Is Your Specialty? (Higher acuity cases, where you can charge more and pay your care professionals more)
  • Where is your rate compared to your market competition?
  • Committed clients, committed to care
  • Protect your margins
  • Know what you do well & stick to it

 

So, if you would like to learn more about Defining Your Agency, & utilizing HomeCareQuote in your Agency, go to HomeCareQuote.com & subscribe to a free trial or schedule a free demo today!

It’s just that easy!

Karl Ryder, CEO
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